I made these ads for my digital production class. The assignment was to create a campaign for an alcoholic beverage. I'm not an alcohol connoisseur so I took the dorky route and went to the liquor store with a pen and paper, looking for interesting-shaped/colored/labeled bottles. (I'm visual, what can I say? ) I'm sure the clerk thought I was some hopeful underage kid. While browsing, I found this beautiful Sofia Coppola Riesling bottle:
And it has such a fun label:
I loved
Marie Antoinette (which Sofia Coppola directed) so I decided to take the angle of indulgence for the campaign. I paired up with my copywriter friend,
Cecely, and we went to town.
The print spread ad. The fun princess plate is from
West Elm. I was probably the only one there buying a single plate...
The billboard ad.
I had a lot of fun styling the photo shoot. Some of the jewelry is mine, but some of it was purchased just for the shoot. Did you know that certain tween jewelry/accessory stores in mainstream malls do not let you return rhinestone jewelry? Probably because it was prom season...but c'mon. Needless to say, my nieces got some glittery presents from auntie.